Wealth and sustainabilityPosted: December 28, 2010 Filed under: 1. Philosophy Comments Off on Wealth and sustainability
All too often I hear my MBA students tell me the target market for the product/service is LOHAS, the lucrative segment that includes folks with Lifestyles of Health & Sustainability.
They may be correct, but their sustainability solutions won’t really change the world unless they can extend their focus *way* past the wealth and celebrity of LOHAS.
Look no further than this post by a woman named Broke-Ass Grouch to understand why.