Wealth and sustainability

All too often I hear my MBA students tell me the target market for the product/service is LOHAS, the lucrative segment that includes folks with Lifestyles of Health & Sustainability.

They may be correct, but their sustainability solutions won’t really change the world unless they can extend their focus *way* past the wealth and celebrity of LOHAS.

Look no further than this post by a woman named Broke-Ass Grouch to understand why.